also known as "TK"
* wishes real life had background music
...loves rapid prototyping, focusing designs on conversion and crafting a good user experience. She believes in the whole of design & product strategy.
Web Design & UI Development
Branding & Media Design
Programming (JS, PHP, etc.)
Info Architecture & Content Strategy
Search Engine Optimization, SEM & Analytics
...that has fun revitalizing sites with not-so-hot designs and too few sales to show for all that traffic.
...that can clear the bottlenecks between devs and stakeholders can't or don't speak the same language.
Truly elegant design incorporates top-notch functionality into a simple, uncluttered form.
Content precedes design. Design in the absence of content is not design. It’s decoration.
Design is where science and art break even.
Designers have a dual duty: Contractually to their clients and later, morally to the users.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.
Simplicity is the ultimate sophistication.
Harnesses modern standards of structuring information and grants access to rich media APIs without plugin dependency.
For site owners: Media rich sites become better for everyone and search engines will love you more.
Brings many of the of the benefits of conventional coding - modularity, easy re-use, math and logic to CSS.
Translation? That means faster, more efficiently written layouts that are easier to maintain over time.
Brings the UI interactions to life with more consistent cross-browser behavior.
In English? It's easier to roll in those fly & delightful interactions that keep users smiling. Crazy browsers be damned.
Give older browsers access to more modern front-end dev techniques and have graceful alternatives for those with non-standard or disabled capabilities.
In non-tech? It makes old browsers & IE behave, or at least look good.
Gives your site the ability to respond to the many different devices & viewports availabile for consuming the web.
The take away? Say goodbye to maintaining separate "mobile versions" with one site to rule them all!
Flexible, dynamic CMS systems & app dev frameworks give way to fast spin up times for websites, clickable prototypes and complex build-outs.
Huh? That means lower dev time, easier maintenance and less hassle with updates. BAM!
that prefer a strategy-driven gameplan to running the technical aspects of their business. Lean methodology and data-driven design saves time money & bad decisions for results-oriented business owners & entrepreneurs.
that need to concentrate on their craft but still leveraging technology to build a brand and connect with the online audience. Artists, musicians & photogs say TK is one of those rare geeks that "just gets it".
that hate impossible to code designs, "interactions" that wreck the architecture or having to wrestle with crazy mark-up. Because she speaks your language, the process of making sure that your amazing app has an equally amazing UI & intuitive UX becomes a lot more enjoyable. Think of her as the developer advocate, that designs for users, who can also talk to the normals.
want to connect?
Find TK where she...
...or send an emailto: heygirl [at] tykisha.com